I have been on twitter as a historian for over a year and I’ve put together a few lessons I’ve learned in that time.
- Know your audience – the one you have and the one you want
The best way to get the most out of Twitter as an academic is to know whom you are trying to reach. If you just want to keep in touch with a handful of specialists in your field versus bring your research to the masses you will need a very different approach. The more people you want to reach, the catchier you will have to be both in terms of your writing and your visuals. You don’t have to resort to cheap clickbait, it just takes some creativity. I make sure to post daily with an easily legible format that includes pictures and links to more media when possible. This works for me because I find it fun to do and it helps me to expand my knowledge of my research field more broadly. If the people are you are trying to reach most just want the facts and will be turned off by lots of extraneous material, then the public engagement approach may be counter-productive. Figure out whom you are trying to talk to and what you are trying to get out of the experience and tailor your TL accordingly.